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Tuesday, April 4, 2017

Neuroenology: How The Brain Creates The Taste Of Wine

Learn more or buy this book:  Neuroenology: How the Brain Creates the Taste of Wine

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior.

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