Neuroenology: How The Brain Creates The Taste Of Wine

Learn more or buy this book:  Neuroenology: How the Brain Creates the Taste of Wine

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior.




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Tiger Woods withdraws from PGA Championship - ABC News

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The PGA Championship said on Tuesday that he had withdrawn from the major, and his agent Mark Steinberg said that he will not play in a event for the rest of the 2015-16 season."

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Eastward jet lag is worse. Here's why - CNN.com

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"The model shows that when your eastbound trip is long enough, the pacemaker cells adjust themselves to move the brain clock backward. This "wrong direction" is what makes it extra hard to recover from long-distance eastward travels. When you go east and cross nine time zones, instead of adjusting nine hours forward, the brain clock sets 15 hours backward. This is the kind of travel where jet lag is the toughest to overcome."

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